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silver toothpaste
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible12.8%search→purchase rate — share of searches ending in a sale
Price range
Great$13.30–$35.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.57avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,854.11avg incumbent reviews — the moat a new listing must climb
Market size
Bad$88K$88K/yr · 41K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand