52
silver ribbon
Worth a lookShows searches that convert (9.6% search→purchase), but prices mostly outside the sweet spot ($4.33–$15.50) keeps it on the watch list.
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Competition
Great31%top-5 click share — an open shelf
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Good1,297.2avg incumbent reviews — the moat a new listing must climb
Growth
Okay+15.8%90-day search growth — must beat 0% to launch
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Okay$159K$159K/yr · 219K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.57avg listing price — sweet spot $15–$100
Price range
Bad$4.33–$15.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand