57
silver polish
Launch itA $3.6M/yr market growing +3.0% this quarter with returns at 0.5% — clears our launch bar.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Market size
Incredible$3.6M$3.6M/yr · 1.7M searches
Price range
Good$6.87–$31.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.39avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad11,272.27avg incumbent reviews — the moat a new listing must climb