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silver mouthwash
Skip itSoft demand (-49.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$23.86avg listing price — sweet spot $15–$100
Price range
Great$14.66–$34.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great11.1%search→purchase rate — share of searches ending in a sale
Review moat
Great429.44avg incumbent reviews — the moat a new listing must climb
Market size
Good$412K$412K/yr · 156K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Growth
Bad-49.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand