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57

silver fern brand

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 29Conversion 73Competition 32Returns 100Price range 95Avg price 95Brand share 36Review moat 32Quality gap 67

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$38.50

avg listing price — sweet spot $15–$100

Price range

Incredible$15.65–$85.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Good$514K

$514K/yr · 198K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,296.55

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+3.1%

90-day search growth — must beat 0% to launch

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