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silk floss
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Good+45.6%90-day search growth — must beat 0% to launch
Market size
Good$468K$468K/yr · 239K searches
Avg price
Okay$11.69avg listing price — sweet spot $15–$100
Review moat
Okay2,306.08avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.29–$19.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Brand share
Bad93%top-5 brand share — brand-locked demand