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silk detergent
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$20.56avg listing price — sweet spot $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Good$5.03–$37.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$278K$278K/yr · 147K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,126.45avg incumbent reviews — the moat a new listing must climb
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand