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silicone scar sheets
Launch itA $7.4M/yr market growing +9.3% this quarter with returns at 0.8% — clears our launch bar.
Market size
Incredible$7.4M$7.4M/yr · 4.7M searches
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.34avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$8.20–$29.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Review moat
Bad4,435.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf