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silicone foam dressing 4x4
Launch itA $1.3M/yr market growing +8.6% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible16.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$26.67avg listing price — sweet spot $15–$100
Price range
Great$9.35–$52.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.3M$1.3M/yr · 284K searches
Review moat
Okay1,603.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand