61
silicone bandages
Launch itA $1.6M/yr market growing +20.5% this quarter with returns at 0.5% — clears our launch bar.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 784K searches
Avg price
Great$15.52avg listing price — sweet spot $15–$100
Price range
Good$3.93–$37.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,594.95avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay89%top-5 brand share — brands hold most of the demand