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shout gel
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Price range
Okay$3.64–$25.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.08avg listing price — sweet spot $15–$100
Market size
Okay$163K$163K/yr · 74K searches
Review moat
Bad9,915.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand