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shot blocker
Skip itA concentrated shelf (top 5 take 92% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$22.44avg listing price — sweet spot $15–$100
Price range
Great$7.18–$69.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great314.25avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Okay3.3%return rate — above 5% kills the launch gate
Market size
Okay$131K$131K/yr · 77K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand