46
shoe lift
Skip itHigh returns (11.0%) — this niche doesn't clear our bar today.
Avg price
Incredible$25.80avg listing price — sweet spot $15–$100
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Price range
Great$12.86–$34.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$829K$829K/yr · 536K searches
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,828.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad96%top-5 brand share — brand-locked demand
Returns
Bad11.0%return rate — above 5% kills the launch gate
Signals High Returns