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shirt bags

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Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Market size 44Growth 31Conversion 84Competition 25Returns 95Price range 60Avg price 55Brand share 42Review moat 33Quality gap 19

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.83–$28.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$12.61

avg listing price — sweet spot $15–$100

Market size

Okay$230K

$230K/yr · 199K searches

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,220.57

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.2%

90-day search growth — must beat 0% to launch

Competition

Bad70%

top-5 click share — a locked-up shelf

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

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