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shampoo caps no rinse
Launch itA $1.1M/yr market growing +2.8% this quarter with returns at 2.1% — clears our launch bar.
Avg price
Incredible$24.46avg listing price — sweet spot $15–$100
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great$8.77–$63.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.1M$1.1M/yr · 430K searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,557.31avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.8%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf