42
shaker bottle with storage for powder
Skip itSoft demand (-16.0% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great$17.39avg listing price — sweet spot $15–$100
Price range
Great$8.00–$39.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,566.78avg incumbent reviews — the moat a new listing must climb
Market size
Bad$87K$87K/yr · 173K searches
Growth
Bad-16.0%90-day search growth — must beat 0% to launch