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sexy jenga
Skip itSoft demand (-47.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great100.4avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.75avg listing price — sweet spot $15–$100
Price range
Great$12.03–$28.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad$41K$41K/yr · 90K searches
Growth
Bad-47.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier