60
sextoys
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$27.22avg listing price — sweet spot $15–$100
Brand share
Great42%top-5 brand share — no brand owns this niche
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.87–$97.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great37%top-5 click share — an open shelf
Review moat
Okay2,796.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$155K$155K/yr · 769K searches
Growth
Bad-7.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand