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sex novelties
Skip itSoft demand (-54.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible$27.85avg listing price — sweet spot $15–$100
Price range
Great$5.28–$78.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great420.4avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Bad$18K$18K/yr · 795K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-54.9%90-day search growth — must beat 0% to launch