46
sex cards
Skip itSoft demand (-21.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good732.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Avg price
Good$13.06avg listing price — sweet spot $15–$100
Price range
Good$4.72–$26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$62K$62K/yr · 164K searches
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Signals Low Review Barrier