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Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.58–$47.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.91avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.3%return rate — above 5% kills the launch gate
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Market size
Okay$182K$182K/yr · 155K searches
Review moat
Bad4,149.44avg incumbent reviews — the moat a new listing must climb