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sesamoiditis brace
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.77avg listing price — sweet spot $15–$100
Price range
Good$10.42–$25.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.7%90-day search growth — must beat 0% to launch
Returns
Okay3.9%return rate — above 5% kills the launch gate
Review moat
Bad5,913.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad76%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$49K$49K/yr · 40K searches