37
septic tank
Skip itPricing outside the sweet spot ($730.34 avg) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good$592K$592K/yr · 219K searches
Growth
Okay+16.5%90-day search growth — must beat 0% to launch
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,112.25avg incumbent reviews — the moat a new listing must climb
Competition
Bad71%top-5 click share — a locked-up shelf
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
Price range
Bad$22.22–$1840.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$730.34avg listing price — sweet spot $15–$100