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sensory tent
Skip itSoft demand (-24.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$53.51avg listing price — sweet spot $15–$100
Review moat
Great495.05avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$25.38–$173.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Market size
Okay$157K$157K/yr · 249K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad8.2%return rate — above 5% kills the launch gate
Growth
Bad-24.2%90-day search growth — must beat 0% to launch