45
sensory brush
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Price range
Good$6.92–$29.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,278.4avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Growth
Good+21.4%90-day search growth — must beat 0% to launch
Market size
Okay$208K$208K/yr · 161K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand