63
sensitive lube
Launch itA $1.6M/yr market growing +11.7% this quarter with returns at 0.1% — clears our launch bar.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Great$1.6M$1.6M/yr · 772K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.01avg listing price — sweet spot $15–$100
Price range
Good$4.15–$30.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,813.46avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand