53
sensi wrap
Worth a lookShows searches that convert (22.6% search→purchase), but soft demand (-5.2% this quarter) keeps it on the watch list.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$25.87avg listing price — sweet spot $15–$100
Price range
Great$8.41–$52.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay1,570.35avg incumbent reviews — the moat a new listing must climb
Market size
Okay$232K$232K/yr · 40K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand