59
senna
Launch itA $3.1M/yr market growing +4.5% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible17.9%search→purchase rate — share of searches ending in a sale
Market size
Incredible$3.1M$3.1M/yr · 1.3M searches
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.96–$26.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+4.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,174.55avg incumbent reviews — the moat a new listing must climb
Brand share
Bad95%top-5 brand share — brand-locked demand