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senior multivitamins
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.93avg listing price — sweet spot $15–$100
Market size
Great$922K$922K/yr · 371K searches
Price range
Good$5.83–$35.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Review moat
Bad14,740.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand