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selenium drops

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Soft demand (-30.0% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 10Conversion 93Competition 21Returns 100Price range 73Avg price 84Brand share 50Review moat 74Quality gap 57

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.5%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.67

avg listing price — sweet spot $15–$100

Review moat

Good559.73

avg incumbent reviews — the moat a new listing must climb

Price range

Good$9.70–$29.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad$62K

$62K/yr · 29K searches

Growth

Bad-30.0%

90-day search growth — must beat 0% to launch

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