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selenium 100 mcg
Skip itSoft demand (-10.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.17avg listing price — sweet spot $15–$100
Price range
Good$4.99–$39.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,693.71avg incumbent reviews — the moat a new listing must climb
Market size
Okay$177K$177K/yr · 70K searches
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.1%90-day search growth — must beat 0% to launch