62
scrub brush with long handle
Launch itA $1.3M/yr market growing +9.3% this quarter with returns at 1.2% — clears our launch bar.
Returns
Great1.2%return rate — above 5% kills the launch gate
Market size
Great$1.3M$1.3M/yr · 1.1M searches
Avg price
Great$17.38avg listing price — sweet spot $15–$100
Price range
Great$7.89–$38.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Growth
Okay+9.3%90-day search growth — must beat 0% to launch
Review moat
Okay2,832.6avg incumbent reviews — the moat a new listing must climb