37
scratch b gone
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$36.21avg listing price — sweet spot $15–$100
Price range
Great$11.30–$52.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,348.25avg incumbent reviews — the moat a new listing must climb
Market size
Bad$63K$63K/yr · 32K searches
Growth
Bad-37.1%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand