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scoliosis back brace
Skip itSoft demand (-22.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Incredible$35.82avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$17.49–$168.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$135K$135K/yr · 151K searches
Review moat
Bad4,681.26avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.8%return rate — above 5% kills the launch gate
Growth
Bad-22.5%90-day search growth — must beat 0% to launch