49
scarlette collagen tape
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.6★avg incumbent rating — lower means beatable quality
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$17.89avg listing price — sweet spot $15–$100
Price range
Good$9.95–$26.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,603.73avg incumbent reviews — the moat a new listing must climb
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Market size
Bad$70K$70K/yr · 30K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand