40
scale with handles
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$75.11avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good$302K$302K/yr · 80K searches
Growth
Okay+17.3%90-day search growth — must beat 0% to launch
Price range
Okay$23.26–$191.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.1%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,223.5avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand