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44

savila

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Soft demand (-15.0% this quarter) — this niche doesn't clear our bar today.

Market size 44Growth 17Conversion 51Competition 24Returns 100Price range 51Avg price 95Brand share 22Review moat 59Quality gap 35

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.77

avg listing price — sweet spot $15–$100

Review moat

Good1,127.06

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$7.32–$172.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$235K

$235K/yr · 129K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-15.0%

90-day search growth — must beat 0% to launch

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