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Worth a look

Shows a fragmented shelf (top 5 take 37% of clicks), but a small market ($85K/yr) keeps it on the watch list.

Market size 21Growth 72Conversion 54Competition 78Returns 56Price range 62Avg price 30Brand share 70Review moat 44Quality gap 23

Competition

Great37%

top-5 click share — an open shelf

Growth

Good+55.7%

90-day search growth — must beat 0% to launch

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Price range

Good$4.40–$32.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.8%

return rate — above 5% kills the launch gate

Conversion

Good4.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,122.05

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$9.61

avg listing price — sweet spot $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$85K

$85K/yr · 199K searches

Reviews