44
sara stedy lift
Skip itPricing outside the sweet spot ($562.28 avg) — this niche doesn't clear our bar today.
Review moat
Great201.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Market size
Good$332K$332K/yr · 75K searches
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+14.4%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$27.29–$3046.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$562.28avg listing price — sweet spot $15–$100