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sanitizing wipes
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.8%search→purchase rate — share of searches ending in a sale
Price range
Good$3.30–$42.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$288K$288K/yr · 205K searches
Avg price
Okay$11.84avg listing price — sweet spot $15–$100
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Review moat
Bad45,560.45avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand