45
sanitizing wipes travel
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+16.8%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.56avg listing price — sweet spot $15–$100
Price range
Okay$2.55–$21.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad13,735.76avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$47K$47K/yr · 49K searches