53
sanitizer bucket
Worth a lookShows a sweet-spot price point ($21.23 avg), but a concentrated shelf (top 5 take 75% of clicks) keeps it on the watch list.
Avg price
Great$21.23avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great339avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.8%search→purchase rate — share of searches ending in a sale
Price range
Good$7.65–$35.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+22.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$192K$192K/yr · 102K searches
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad75%top-5 click share — a locked-up shelf