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salt tablets
Launch itA $890K/yr market growing +29.1% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.24avg listing price — sweet spot $15–$100
Price range
Great$7.04–$43.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$890K$890K/yr · 449K searches
Growth
Good+29.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,584.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality