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56

salicylic acid 17%

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 27Growth 42Conversion 96Competition 37Returns 100Price range 67Avg price 79Brand share 35Review moat 24Quality gap 80

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Avg price

Great$16.49

avg listing price — sweet spot $15–$100

Price range

Good$6.75–$31.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.4%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Market size

Okay$116K

$116K/yr · 50K searches

Review moat

Bad6,590.26

avg incumbent reviews — the moat a new listing must climb

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