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sage green wrapping paper
Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Great489.45avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.40avg listing price — sweet spot $15–$100
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Price range
Bad$5.95–$16.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$58K$58K/yr · 74K searches