45
sage green tissue paper
Skip itPrices mostly outside the sweet spot ($4.46–$14.36) — this niche doesn't clear our bar today.
Conversion
Incredible14.9%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Review moat
Great453.16avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+15.4%90-day search growth — must beat 0% to launch
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.31avg listing price — sweet spot $15–$100
Market size
Bad$67K$67K/yr · 54K searches
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.46–$14.36cheapest to priciest tracked listing — scored on the share inside $15–$100