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sage green cocktail napkins
Worth a lookShows a thin review moat (322 avg reviews), but a small market ($62K/yr) keeps it on the watch list.
Review moat
Great321.72avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Price range
Great$5.48–$60.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.32avg listing price — sweet spot $15–$100
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Good2.9%return rate — above 5% kills the launch gate
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$62K$62K/yr · 51K searches