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sage candles for cleansing house
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$15.81avg listing price — sweet spot $15–$100
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good$7.82–$31.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,663.96avg incumbent reviews — the moat a new listing must climb
Market size
Okay$238K$238K/yr · 205K searches
Growth
Bad-13.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand