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51

safety lancets

Worth a look

Shows low returns (0.5%), but a small market ($64K/yr) keeps it on the watch list.

Market size 16Growth 38Conversion 85Competition 54Returns 97Price range 65Avg price 49Brand share 58Review moat 51Quality gap 27

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.4%

search→purchase rate — share of searches ending in a sale

Price range

Good$5.56–$32.35

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,479.63

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$11.89

avg listing price — sweet spot $15–$100

Growth

Okay+10.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$64K

$64K/yr · 57K searches

Products