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rv toilet paper
Launch itA $3.5M/yr market growing +94.7% this quarter with returns at 0.1% — clears our launch bar.
Conversion
Incredible25.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Market size
Incredible$3.5M$3.5M/yr · 729K searches
Growth
Great+94.7%90-day search growth — must beat 0% to launch
Avg price
Great$19.27avg listing price — sweet spot $15–$100
Price range
Good$5.80–$29.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad8,580.13avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand